For a very long time, Amazon has enjoyed the stability of being the leading company not only in the clothing and fashion niche, but also in other industries. However, in the recent past, there has been a company, in the clothes industry, that is shaking that stability. The company is none other than Fabletics, which is owned by Adan Goldenberg, Don Ressler and, your favorite celebrity, Kate Hudson.
Fabletics was founded in the year 2013 as part of TechStyle. Within the next four years, the company was t grow to be worth over $250 million and have. With such high figures, Amazon has to feel threatened. Besides, they own 20% of the clothing industry and with this threat, they could be sharing that percentage with Fabletics.
In the past, Amazon has never been threatened by any company. So, what makes Fabletics a threat to Amazon? This article will look at some of the best values of Fabletics, which are helping it take on Amazon.
Fabletics uses a bright strategy of reverse showrooming. The company realized that many people use offline retail shops as showrooms. They will get in there, look and try what thy may like and will then shop for the same items online or somewhere else that they think is cheaper. After realizing this, the company put money and mind into ensuring that theirs wouldn’t just be another victim. Therefore, they opened offline shops to complement their online shop. Therefore, if you visit their physical stores and ant to look elsewhere, you are met by their online shop.
Value is also one of the qualities that made Fabletics achieve such figures within very few years. Having purchased some tights and top from Fabletics, I will tell you for free that there is nowhere else you can get that value of the amount you pay. At Fabletics, you get high quality products and above that you get fashionable items. Being able to balance quality, fashion and price is something that other companies are yet to take up on.
The membership strategy utilized by Fabletics is also a huge reason for the success of the company. Fabletic’s online store gives you the option of shop and go or shop through membership. As a VIP member, you get nothing but discounts on top of great customer service. Your clothes are customized every month and you only pay if you want to order for the month.