There is a trend in the athletic clothing industry. People are starting to look into things like yoga pants, leggings and fitness tees. Women that are interested in fitness clothes are going to be looking for a chance to see what Fabletics has to offer.
There is a decline in the value of brands in accordance to Forbes, and brand value and customer value are on a steep decline. Kate aware is highly aware of the data and she is boosting her brand by investing in brick and mortar stores. When Hudson puts her money into local stores she is investing directly on the culture. When she does this, it is obvious that she is trying to get a better feel for where her clothes are selling the most. When she is able to see who is buying the clothes, it becomes much easier for her to make decisions on where she should do more advertising. This will allow take Hudson to find out where her strong sales points are, and it will give her an estimate of how she might be able to boost sales and services.
In order for Kate Hudson to compete with a company like Amazon this is obviously the best way to get this done. She has to be aware of the data that is coming forth from the profits that Fabletics is making. If she is not able to find out what data is going in and out, she will not be able to make a successful assessment what she really needs to do in order to lure her customers. That is why it is so important for Kate Hudson to be in the mix and aware of the moves that she will make next.
There is a world of options when it comes to buying athletic clothes online. Women can sit down and shop online for hours if they so desire to do so. What Kate Hudson does to separate herself from all of these other stores is create a different atmosphere for Fabletics.
Unlike Amazon, Fabletics offers the option to sign up for a subscription service. The pop quiz on life Style will determine the type of garments that are being worn. This is what allows people to get a grasp for the type of clothing they like. When they sign up to do this they have the ability to actually build a wardrobe by getting monthly shipments based on the type of clothing style that they selected.. This is also the thing that makes people look at what she is doing as something different than what other people in leadership like Jeff Bezos is doing with it Amazon. Kate knows that she has to appear as an individual against fitness clothing stores that all seem to be selling the same product. She wanted Fabletics look different from everything else that was out there, and she is accomplishing her goal of making this company look different from the other athleisure clothing companies.