Reverse Showroom Technique Advances Fabletics Mystique

No complex brand is made of perfect blocks of the same shape, size and consistency. Every top clothing brand must handle a variety of factors, in order to be successful. Kate Hudson’s Fabletics has continued to grow, by using the “Reverse Showroom Technique to advance its Mystique.”


“Stop Brand Erosion”


Every day, the masses receive a little more freedom in determining which merchandise, they can purchase. They are no longer restricted by geography. They have the ability to search the entire earth, using the World Wide Web. But, how can brands compete in such a free market?


Brand differentiation is one of the key reasons why patrons will pay more for a brand. Now, there are many generics, which attempt to erode brand value. There are even cheap copies made overseas.


“Optimize Each Working Part”


The successful brand understands its own strengths and weaknesses. It is probably not going to offer more affordable garments than, so why try? A small brand cannot compete with a large department store with 10 floors, can it? No. Thus, the successful eTailer must find its own special niche.


Online clothing retailers share a common problem – “some shoppers want to peruse their shops for sizing, then purchase online.” This makes it inefficient for a retailer to run a brick-and-mortar store. How has Fabletics conquered this conundrum?


“Full Membership Experience”


As a luxury brand, Fabletics has concentrated on signing up its customers first. They are given such nice benefits, that they can develop a deeper relationship with the eTailer brand. The Reverse Showroom Technique creates this superior Fabletics membership value.


Once signed up, the customers are told where the physical showrooms are located. There are great events, which continue to expand the social connections of all the Fabletics club members. The people feel united.


Naturally, members have a different focus than casual Web surfers. Members are thinking about advancing the brand for their own benefits. Members feel like they are owners of the Fabletics brand – when Fabletics wins, they win.


“When Fabletics Wins, I Win”


Unlike other brands, most visitors to the Fabletics showrooms are already members. This creates a “tight-knit” group. They all are fully aware of what the brand has been doing lately. Thus, their conversations are more deep and well-developed.


Just think about all of the connections that Kate Hudson has. “How many members wonder if they will meet a famous celebrity at a Fabletics store?” This creates a powerful Hollywood Buzz.


“Fabletics Knows Member Preferences”


Women are very persnickety about what they are looking for. If they visit a brand new storeroom, they don’t want to explain all their preferences again, do they? With Kate Hudson Fabletics, they have all of your information already.


The top customer relationship management (CRM) software allows each Fabletics branch to download each female’s preferences. Just bring up her name and her preferences pop up. Problem solved! Kate Hudsons’s “Reverse Showroom Technique advances Fabletics Mystique,” by providing her customers with a “personal touch.”

Twenty Three Layers Can Plan Your Event

Planning an event can be a daunting and exhausting project if you’re not sure what type of event you want to hold. A lot of event planning depends on the type of event you hold. Focus first on the reasons why you want to hold this event. A good checklist of who you want to invite, where you want to hold the event and the overall theme of the event can help you decide whether or not you need to hire an event planner.


Benefits of hiring event planners

Once you have decided on whom you want to invite, where you want to hold the event and the overall theme of the event, you should have a pretty good idea about what services you need an event planner to perform for you. Event planners can:

Vetting your event planner

  • Help you select the perfect venue and confirm availability
  • Help you select a menu and serving style
  • Create the perfect invitations and plan out publicity
  • Help you handle entertainment and production planning
  • Provide you with photography services


Researching reputable event planners is a wise step when deciding to outsource event planning services. It is important that you are comfortable with your event planner and that they perform to your satisfaction. You should have your own checklist and set of questions to ask.


Your event planner should:


  • Be willing to meet with you face to face
  • Provide you with a total budget
  • Have references for events.


Event planning companies in NYC provide a wide variety of services such as fabrication and lighting. For the perfect atmosphere for your event, you will need an event planner that is willing to listen to you. Twenty Three Layers event planners in NYC understand your need for a perfect event.


Twenty Three Layers provide the services you need to create the vision that is in your mind about your event. They specialize in Weddings, but also provide excellent private and corporate events in NY.





Hack Your Makeup: Hack Your Makeup Routine In Half!

With all the great makeup looks and techniques that we see everyday (can we say Kardashian?), we all want to improve our skills. If we don’t have that natural skill, we look to the internet for assistance. At last, there’s a blogger that speaks to the common man; I mean woman. The blogger is Wengie and all I did was go to her Youtube offering on the subject:


So many great, time-saving hacks can be found here that I actually had to write some of them down, lest I forget. For lashes that usually become lost or ruined, there’s a hack for keeping (and finding) false eyelashes for re-use. This particular hack will only set you back about two dollars. For applying mascara and “winged” liquid eyeliner where it belongs (instead of all over the eye area), there are two hacks that I’ve incorporated into my life.


For the braver beauty who is trying to emulate the stars’ makeup techniques, Wengie provides a contouring hack using a kitchen fork — seriously. There’s a hack for highlighting lips, defining the perfect eyebrows and using regular invisible tape to avoid an eyeliner “oops.” I learned how to store my expensive makeup brushes, as well as a hack to use up old broken remnants of my (too) numerous eyeshadows.


The hacks that really blew me away were designed to make my teeth whiter. I tried them and they really worked. One hack uses bananas to exfoliate my teeth. The other one allows me to whiten my teeth and eat strawberries. You’ll have to watch to understand that one!

Successful Twenty-Three Year Old Billy McFarland Addresses a Special Niche Market By Way of His Black Magnises Card

Billy McFarland has launched a prestigious black pay card into the New York market by way of his stylish Black Magnises card. The enterprising twenty-three year old McFarland, has addressed an empty market. He has successfully paired a card with a pay option, providing discounts to venues and entertainment, wherein the Millennial professional, generally chooses to visit.

The Black Magnises card is shown at hard-to-access club locations, and the trendy Millennial Magnises member is able to gain easy entry. The prestigious black card, too, is used at popular eateries and pubs, visited, most often, by the Millennial.

In other words, the Millennial not only uses the card to pay for purchases, with the Magnises card, since it is conveniently tied to his or her bank or credit card, he or she receives a discount at local eateries, partnered with the Magnises Company.

According to Crunchbase, Billy Mc Farland, recognized a need in the marketplace for a credit card to address more than just a way to pay. He remedied the situation by introducing his black Magnises card. The card is stylish, just like a high-end credit card. It provides the professional Millennial with the feature, though, of discounting, relative to New York’s best eating and drinking establishments.

The company’s home-base, too, is a penthouse. The Penthouse is available to members, as a place to go, to enjoy such events as special cocktail hours and late night musical sets, hosted by DJs.

With so much to offer in the way of networking opportunities, and interactions with the local business community, the professional Millennial carries the Black Magnises card, along with his other cards. The networking component provides the user with much in the way of networking opportunities.

Oncotarget: Highest Ranked Online Medical Oncology Research Journal

Oncotarget was established in 2010 and is a multi-disciplinary, traditional, free-access medical journal that publishes weekly papers online. Editors-in-Chief Mikhail Bagosklonny and Andrei V. Gudklov work with the most prominent scientists to aid in the research towards the progress of science and medicine. Their end goal is a disease-free life for everyone.

The journal has been so successful that the editorial staff decided to expand beyond the sole study of Oncology. The journal now accepts papers on all areas of Pharmacology on In addition, papers on research of Aging, Immunology, Microbiology, Neuroscience, Endocrinology, Cardiology, and Metabolism are accepted.

Current and archived journals can be located on the Oncotarget home page which is found at Rules for publishing a paper,as well as contact information for the journal, can be found on the home page, as well. Oncotarget follows the COPE Code of Conduct as well as COPE General Guidelines. Authors are also required to follow the Best Practice Guidelines for Journal Editors and the Code of Conduct for Journal Publishers, as well as relevant general guidelines from Elsevier and it’s journals. All editors, authors, and reviewers are required to follow the best-practice guidelines on ethical behavior ICMJE’s Recommendation’s for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals on Facebook.

Gregg Semenza, professor of pediatrics, radiation oncology, biological chemistry, medicine, and oncology at Johns Hopkins School of Medicine , has published 7 papers of the 370 oxygen related papers on Oncotarget. The journal ranked first in 2015 on total documents among all journals in Oncology. Oncotarget also received a Q1 rating, the highest available in Medicine and Oncology, every year since 2011.

The papers published on Oncotarget are available to the general public and, each issue or paper can be printed upon request on Oncotarget’s primary focus is cancer research and oncology. However, because tumor development is extremely complex, the journal also publishes papers on endocrinology, pathology, age-related diseases and illnesses, physiology, and immunology.

In order to submit a paper, an account must be created and the user must be logged into the site. After a manuscript is submitted, editors assign reviewers to the paper. After extensive review at , the editor drafts a decision to the author. Pertinent information, such as first and last names, postal addresses, and email addresses, must be gathered prior to each submission. Authors must follow guidelines and code of ethic for papers to be accepted.

Ignition Financial Can Help You To Cut Out Those Extremely High Car Payments

A young person may finance their first car and think that they’ve gotten the deal of a lifetime until they really go through the paperwork or after they’ve had payments that begin to overwhelm them. There are many young people who are taken advantage of by dealerships because they feel that they are inexperienced and are willing to buy a car for any amount, even if the car isn’t worth the payments that are being made on it. Even someone who is young and inexperienced can still have decent credit, which means that refinancing the car at some point in time is a possibility.


Ignition Financial would like to help anyone who’s interested in refinancing the vehicle that they have, especially since refinancing the vehicle may mean saving up to $100 or more per month on payments. Many have gone years without considering the possibility of refinancing their car, which means their car loan amount has decreased significantly, but they may not realize that they could be saving more money on a monthly basis. Even if you have a car loan that only has one year of payments left, refinancing it could still be very beneficial to you.


It’s possible that car payments that are costing you $300 or even $400 a month can possibly be cut in half, especially if you’ve been making on-time payments for years with the same current financier. Ignition Financial is a company that has vast amounts of knowledge about the loan process, especially about refinancing a car. Not only can they refinance a single vehicle but several vehicles if a company is looking to refinance many vehicles at one time. Your refinancing loan with Ignition Financial can be under your terms, which means you will decide what you pay each month.


Not only are you possibly going to save more money when you work with Ignition Financial, you’ll also be on your way to building even better credit with another financier. Ignition Financial wants to see their customers with a loan that they are not struggling with on a monthly basis, so the refinancing process may be the best choice for some people with high payments. A lot of times, a customer thinks, “I want to slash my payments,” but they never think to refinance their loan, which is where Ignition Financial comes in.The quick and easy process can start with the online application.


Check Out These Unbelievable Passes That Magnises Offers

The Magnises card is always adding new features to make the card much more valuable to its users, and there are several features that are important to mention as well as to explain to potential Magnises card users of the future. The Magnises card is advertised to those who are young, but anyone is welcome to purchase the Magnises card membership, especially if they want entrance into a lot of great places around New York City. The Magnises card is also available for use in Washington DC and San Francisco, and more cities will hopefully be added in the future.

ClubPass: The club pass is an excellent addition to any Magnises card because it allows anyone who uses the pass to determine a club that they want to go to and to gain entrance to that club on Twitter. This pass was created because there are many who have had problems with getting into clubs, especially in New York City because of the amount of people that want to get into that particular club. With the ClubPass put onto the Magnises card, the user will gain entrance to the club any and every time they use their Magnises card.

Read more:
An invite-only black card for millennials

Carded: What It’s Like to Own a Magnises Card

HotelPass: This great club pass is something that any traveler will be able to utilize, especially if they like discounted hotel rooms. With luxurious hotel rooms starting as high as $250 and going up from there, those with the HotelPass can ensure that they’ll be sleeping in a very comfortable and luxurious room for a lot less than the person in the room next to them. Even free room upgrades are available with the use of the Magnises card, and those looking for a savings can receive it at all kinds of luxurious hotels, especially in New York City.

SportsPass: Having any kind of pass in sports is a good thing, but this SportsPass allows its user some great seats at a sports event. No one likes sitting in the nosebleed section because it’s up to high and doesn’t give a good view of the action that’s going on, on the floor. With the SportsPass on, the user that has a Magnises card will be able to get closer to the great action that’s going on within the sports arena or venue, and they’ll be getting seats that may not have been up for grabs for anyone else but a Magnises card holder.

WorkPass: Having a work pass is an excellent choice because those who need co-working spaces will only pay $500 each month for their desk at Alley in New York City. The co-working space would go for a lot more money without the WorkPass, and the space is very beneficial for anyone who wants to take their business to the next level. Stay in a comfortable setting while being able to accommodate any business needs that have to be conducted in that particular working space, which makes the Magnises card so very valuable to young professionals.

Malini Saba Wanting To Help The World

There are many philanthropic people in this world who each have their own unique story. One of the most extraordinary of these stories is the one belonging to Malini Saba. She came to America with a couple hundred dollars and her husband at the time and was able to turn that into her own business and charity foundation. All of this came from her hard work and determination as a person who wanted to succeed in life.


After her success in the business world, she founded her own charity called Stree: Global Investments In Women. The charity looks to help impoverished women and children across the world so that they can reach their full potential. She wishes to help these groups because they will be the ones to shape the future of their countries and this world. Therefore, she feels everyone deserves a fair chance to help the world in their own way, which Stree gives these people the chance to achieve. During her start-up of the foundation she faced many difficulties with all the different restrictions that each country has in their laws. Saba believes this has been one of the hardest challenges of her career due to the changing issues that they face in every new location. However, she feels this is all worth it, because this foundation along with her job, allow her to do what she loves every day. She feels that doing what you love is the definition of true success because it allows you to put your full effort forward while enjoying what you do for work.


To Malini Saba the thing that has been her biggest success is not her job or foundation, however, but her daughter. Her daughter helped to bring everything she has done in her life all back around, because it showed her why she started her foundation and has the values she has today. Taking care of her own child demonstrated to her why she hopes to give others the best chance that she can offer. These other people she helps are someone else’s child who’s parents would want the best for them just as Malini Saba wants the best for her daughter. This kind of thinking and generosity are what just some of the things that make Malini Saba a truly amazing person.


Waiākea Makes Sure To Put The Environment First

Waiakea water is water that comes directly from Hawaii. It is taken from the southwest of Hilo on the big Island of Hawaii. This is an area that is isolated from the rest of the world, and because of that, it is able to produce extremely pure water. Waiākea means broad water in Hawaiian. This area in Hilo is very special, because the source of the water there gets 360 days of rain every year.

Gust beleives that many people may wonder what is volcanic water, because Waiākea water is considered to be volcanic water. Volcanic water is water that has gone through a very unique volcanic filtration process. The water goes through thousands of feet of volcanic rock, and through this process the water is enriched with electrolytes and minerals. The filtration process also makes the water become alkaline.

The electrolytes that are found in the water are potassium, magnesium, sodium, chloride. Electrolytes are important, because they help support the balance of fluid in the body. Alkaline water is good for the body, because it has the pH level that corresponds to the pH level in minerals such as calcium and magnesium, and those are vitamins that are essential for a healthy body.

According to a Crunchbase article, Waiakea spring water does not come in glass bottles, because they are able to use a very high-quality BPA free packaging. In that way, they are able to avoid the cleansing agents that are used for glass bottles; they are also able to ensure the taste and the product safety of their water.

The shelf life for Waiākea water is two years, but according to the FDA standards, the shelf life could extended to five years. The best date to drink the water can be found on the back of each bottle, even though the FDA does not require an expiration date on water.

Many individuals have chosen to drink Waiākea water, because they realize that it is water that is beneficial for the body ,and it is also a water company that has the environment in mind.

Learn more about Waiakea water:

Billy McFarland is making dreams come true

Billy McFarland is a leading and very successful tech entrepreneur who grew up in Short Hills, New Jersey, was born in New York City and continues to be ambitious in all aspects of his life. McFarland founded and became the CEO of Magnises in 2014 and it has become the fastest growing company globally. Through Magnises, Billy is currently serving members in the New York City, San Francisco, Chicago, and Washington DC areas.

His Accelerate Foundation is helping professional athletes in every sport to get into the workforce by pairing them up with seasoned mentors. With the help of this foundation, they are able to become successful off of the field, gain financial security, and to get connected to jobs.

Magnises is a reflection of McFarland’s passion and perseverance. The company started with only 200 people and a sheet of metal, but with his careful guidance has grown to include over thirty thousand members and continues to reach the tech, fashion, entertainment, and fitness industries.

Billy McFarland is known as a “tech wiz” by Business Insider, a “mastermind” by Bloomberg, and a “natural entrepreneur” by CNBC.

His passion and talent for bringing people and communities together through the use of technology began when he was just twelve years old. He used to hide computers in order to teach himself coding and at the age of fourteen he had founded his first company. Before graduating high school he founded and acquired several companies as well.

McFarland studied engineering at Bucknell University in Lewisburg, Pennsylvania and in his freshman year he founded the ad-tech company, Spling, which is a site that helps its users to improve the appearance of URLs by converting text links into organized graphic, mosiac images on bulliten boards in the virtual world. His customers include but are not limited to Hearst, Universal, and Discovery.

According to Bloomberg, Billy McFarland launched Magnesis in 2013 with a motivation to connect people and ideas. Learning Entrepreneurship Through Active Participation, or LEAP, is helping inquisitive middle and high school students to pursue their careers in technology and business.

Through McFarland’s LEAP program young minds learn the fundamentals of business, leadership, teamwork, coding, and entrepreneurship. McFarland wants to nurture the same passion he has in young students so they can earn the same success he has had without having to hide their keyboards or learn a lot of their lessons the hard way.

Billy McFarland has put his cretive mind to work and has built an empire of knowledge and skills that allow future entrepreneurs to tap into in order to create something amazing as well.